Commissioner for the Protection of Equality organized a seminar for media representatives on reporting on issues of discrimination, equality and respecting of fundamental human rights in the Republic of Serbia.

The aim of the seminar is to educate journalists on how to take a proactive approach and contribute through their reporting to education of general public about the importance of protection of fundamental human rights and equality, since the media play a very important role in creating of public opinion in every society.

Commissioner Brankica Jankovic stressed that the cooperation between the institution and the media is very important for building of tolerant and equal society, and that certain cases of discrimination, thanks to media support, have received positive epilogues. It is important that the media avoid a sensationalistic way of reporting in which discrimination is visible, because in such way the stereotypes are deepened, said Jankovic and pointed to typical cases of discrimination against women in media.

Along with Commissioner Jankovic, other speakers at the seminar were Gender Equality Ombudsperson of the Republic of Croatia Višnja Ljubičić, Chief of Staff in Commissioner for the Protection of Equality Antigona Andonov,  Communications and Media Expert Milivoje Mihajlović and Gradimir Zajić, sociologist and expert in the field of methodology and analysis of attitudes of professional and public opinions.

The seminar is being implemented within the project “Strengthening the capacity of institutions and organizations in Serbia for the proper implementation of legislation in the field of human rights and non-discrimination” with support of the Government of Great Britain through the Good Governance Fund (GGF).