As a finishing activity of the EU project “Implementation of anti-discrimination policies in the Republic of Serbia – IPA 2011” a national campaign for promotion of equality and discrimination combating started in the second half of 2014. The central part of the campaign, named “Discrimination is not a joke – let’s talk about equality” and “Same, different, equal”, had various TV videos on discrimination of Roma population, women and LGBT population.

The video campaign lasted for four weeks, and the videos were broadcasted on two national TV stations (RTS and B92), as well as nine regional and local TV stations. Short animated educational films were created – “What is discrimination” and “How to fight discrimination in Serbia” which explains the authorisation and area of action of the Commissioner and the Office for Human and Minority Rights and invite discrimination victims to use mechanisms of protection.

Apart from that, the campaign included making and putting billboards on numerous locations in Belgrade, which marked the key dates in the history of fight for promotion of human rights and tolerance, such as International Tolerance Day, International Children Day, International Persons with Disabilities Day, International Human Rights Day, as well as a billboard for the Pride parade. All of the video material is available on the official YouTube channel of the Commissioner.