Brankica Janković, the Commissioner for the Protection of Equality attended the presentation of a collection of papers entitled “The public, elderly persons and media”.

In order to perceive old age in a right way, primarily as a treasure trove of wisdom and experience, there is a need to project a positive image of senescence in public, to suppress discrimination of elderly persons and protect their dignity, said the Commissioner and added that she believed that this collection of papers would encourage the media and the general public to ponder over the attitude towards seniors in a completely different light. Precisely this should be a guide mark pointing us to the conclusion that senescence does not represent the loss of youth and strength, but rather that it is the time of new opportunities and changes, stressed Commissioner Janković.

Authors Ljiljana Manić and Nataša Simeunović Bajić spoke about the book, while other speakers included Dragana Dinić, Chairwoman of the Gerontology Society of Serbia, Milivoje Pavlović, John Nesbit University Vice-rector and Dragan Nikodijević, Dean of the Faculty of Culture and Media who all underlined the importance of topics related to the elderly.

The collection of papers which includes results of surveys on the impact media coverage has on the perception and views of the general public about older persons was published by John Nesbit University Faculty of Culture and Media and Gerontology Society of Serbia.