{"id":40016,"date":"2021-04-22T18:00:01","date_gmt":"2021-04-22T16:00:01","guid":{"rendered":"http:\/\/ravnopravnost.gov.rs\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\/"},"modified":"2021-04-23T10:08:25","modified_gmt":"2021-04-23T08:08:25","slug":"upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode","status":"publish","type":"post","link":"https:\/\/ravnopravnost.gov.rs\/rs\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\/","title":{"rendered":"Upozorenje za javnost zbog neprimerene reklame za doma\u0107e proizvode"},"content":{"rendered":"<p>Poverenica za za\u0161titu ravnopravnosti Brankica Jankovi\u0107 ukazuje da je reklamna kampanja Privredne komore Srbije kojom se promovi\u0161u doma\u0107i proizvodi, uvredljiva i seksisti\u010dka. Po ko zna koji put, \u201eoriginalnost i kreativnost\u201c svode \u017eene na objekat koje se ni na koji na\u010din ne mogu dovesti u vezu sa proizvodima koji su prikazani, ve\u0107 predstavljaju i vre\u0111anje dostojanstva svih \u017eena.<\/p>\n<p>Nije potrebno biti stru\u010dan za rodnu ravnopravnost da bi se razumelo kako ovakvi sadr\u017eaji podr\u017eavaju i podsti\u010du rodne stereotipe. Nije potrebna stru\u010dnost ni da bi se razumelo da se konkretnom reklamom \u0161alje i neprimerena poruka o tome \u0161ta su pravi brendovi i proizvodi Srbije.<\/p>\n<p>Poverenica Jankovi\u0107 jo\u0161 jednom poziva sve kompanije i marketin\u0161ke agencije da po\u0161tuju propise i uzdr\u017ee se od kreiranja sadr\u017eaja koji podsti\u010du i produbljuju stereotipe. Mogu se napraviti vrlo kreativne reklame koje promovi\u0161u izuzetne proizvode na\u0161e dr\u017eave, ali bez prikazivanja \u017eene kao erotizovanog objekta, ve\u0107 uz po\u0161tovanje ravnopravnosti i upravo velike uloge \u017eena u proizvodnji doma\u0107ih proizvoda.<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>Poverenica za za\u0161titu ravnopravnosti Brankica Jankovi\u0107 ukazuje da je reklamna kampanja Privredne komore Srbije kojom se promovi\u0161u doma\u0107i proizvodi, uvredljiva i seksisti\u010dka. Po ko zna koji put, \u201eoriginalnost i kreativnost\u201c svode \u017eene na objekat koje se ni na koji na\u010din ne mogu dovesti u vezu sa proizvodima koji su prikazani, ve\u0107 predstavljaju i vre\u0111anje dostojanstva&#8230;<\/p>\n","protected":false},"author":15,"featured_media":37837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"class_list":["post-40016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-upozorenja-lat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upozorenje za javnost zbog neprimerene reklame za doma\u0107e proizvode &#8226; Poverenik za za\u0161titu ravnopravnosti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ravnopravnost.gov.rs\/rs\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upozorenje za javnost zbog neprimerene reklame za doma\u0107e proizvode &#8226; Poverenik za za\u0161titu ravnopravnosti\" \/>\n<meta property=\"og:description\" content=\"Poverenica za za\u0161titu ravnopravnosti Brankica Jankovi\u0107 ukazuje da je reklamna kampanja Privredne komore Srbije kojom se promovi\u0161u doma\u0107i proizvodi, uvredljiva i seksisti\u010dka. Po ko zna koji put, \u201eoriginalnost i kreativnost\u201c svode \u017eene na objekat koje se ni na koji na\u010din ne mogu dovesti u vezu sa proizvodima koji su prikazani, ve\u0107 predstavljaju i vre\u0111anje dostojanstva...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ravnopravnost.gov.rs\/rs\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\/\" \/>\n<meta property=\"og:site_name\" content=\"Poverenik za za\u0161titu ravnopravnosti\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/poverenikzazastituravnopravnosti\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-22T16:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-23T08:08:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ravnopravnost.gov.rs\/wp-content\/uploads\/2020\/04\/e1586089141583.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"341\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zlatana Maleti\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ravnopravnostRS\" \/>\n<meta name=\"twitter:site\" content=\"@ravnopravnostRS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zlatana Maleti\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ravnopravnost.gov.rs\\\/rs\\\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ravnopravnost.gov.rs\\\/rs\\\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\\\/\"},\"author\":{\"name\":\"Zlatana Maleti\u0107\",\"@id\":\"https:\\\/\\\/ravnopravnost.gov.rs\\\/rs\\\/#\\\/schema\\\/person\\\/6e33f59e8108000ee7c7c6f80caed3e1\"},\"headline\":\"Upozorenje za javnost zbog neprimerene reklame za doma\u0107e proizvode\",\"datePublished\":\"2021-04-22T16:00:01+00:00\",\"dateModified\":\"2021-04-23T08:08:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ravnopravnost.gov.rs\\\/rs\\\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\\\/\"},\"wordCount\":188,\"image\":{\"@id\":\"https:\\\/\\\/ravnopravnost.gov.rs\\\/rs\\\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ravnopravnost.gov.rs\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/e1586089141583.jpg\",\"articleSection\":[\"Upozorenja\"],\"inLanguage\":\"sr-YU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ravnopravnost.gov.rs\\\/rs\\\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\\\/\",\"url\":\"https:\\\/\\\/ravnopravnost.gov.rs\\\/rs\\\/upozorenje-za-javnost-zbog-neprimerene-reklame-za-domace-proizvode\\\/\",\"name\":\"Upozorenje za javnost zbog neprimerene reklame za doma\u0107e proizvode &#8226; 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